Marketing Materiel
Wireframing & Prototyping
UX/UI for eCommerce
Responsive Design
User Flow
Role
Designer
Researcher
Duration
Tools
Figma
Freeform
UxTweek
ChatGPT
Self-initiated project to solve social planning friction
Conducted informal user research and competitor analysis
Designed high-fidelity prototype and onboarding flow in Figma
Focused on auto-importing events, friend circles, and ease of use
Validated flows with UXtweak and peer testing
Learned to design for emotional clarity and frictionless interaction
Key insights:
People found creating events from scratch daunting
Managing multiple communication platforms was confusing or messy
Many felt anxious about being the one to plan something, especially when unsure of interest
From this, Gatherly focused on ease, familiarity, and shared responsibility.
To guide early design decisions, I created a few user personas and sketched out initial flows focused on three core actions:
Sharing an existing event
Viewing what others suggested
RSVPing quickly without overthinking
These flows helped shape an experience that felt natural and efficient for the user. I deliberately rejected broader social network features—like adding strangers or public threads—to keep the app strictly within trusted friend circles.
Key design decisions:
Auto-populated events from URLs like Ticketmaster or Spotify
Dark UI with familiar palette for low-pressure browsing
Collapsed calendar on home screen to give visibility without clutter
Event source tags provide context about the event's origin, helping users find info or buy tickets.
Profile page to contact circle members by app or text
Early sketches for Home, Create Event, and Profile screens
Low fidelity wireframes created from early sketches for pre-testing
High-fidelity mockups showing onboarding screens
High-fidelity mockups showing Home, Calendar and Profile screens
While not live, Gatherly is designed to:
I would love to tie this to studies about the decline of adult friendships, and how shared context and light-touch engagement (like Gatherly provides) can reduce isolation.
What I Learned
This was my first full-stack UX project - from ideation and research to prototyping and light marketing. I gained hands-on knowledge in:
Creating onboarding flows
Developed a foundational design system for consistent UI and accessibility
Communicating product vision publicly
Most importantly, I gained insight into how even simple tools can solve real emotional challenges—and how design has the power to bring people back together.
